ChangingWorlds launches personalized mobile data services

ChangingWorlds has launched its ClixSmart Intelligent Portal Platform solution with US carrier Sprint for the delivery of its advanced personalization and portal management solutions. Through working with Sprint, ChangingWorlds will not only launch its ClixSmart technology on the carrier's own portal, Sprint Web, it will also provide advanced personalization solutions for a number of Sprint's cable partners and wireless wholesale customers.

For Sprint, ChangingWorlds' ClixSmart personalization solution delivers personalized content on the home page based on the sites visited most often by individual subscribers. Sprint will also use the ClixSmart Recommender to automatically generate personalized content recommendations and the ClixSmart Campaign Manager to promote content available on its mobile portal and to enable the cross-selling of mobile portal content.