Cloud-based mobile apps revenues will hit $9.5 billion (€6.78 billion) by 2014, according to a new report from Juniper Research.
The analyst firm predicts that revenue growth will be “fueled by the need for converged, collaborative services, the widespread adoption of mobile broadband services and the deployment of key technological enablers such as HTML5 and the Open Mobile Alliance’s Smart Card Web Server (SCWS).”
Juniper believes that enterprise applications will account for the bulk of mobile cloud app revenues over the next five years. Businesses would adopt Platform as a Service (PaaS) providers to offer scalable data storage solutions allied to device agnostic, synchronized office services, it said.
“Consumer-oriented apps will comprise an ever-larger proportion of total revenues, derived both from time-based subscriptions to services such as mobile online gaming and advertising from cloud-based social networks,” Juniper said.
The new report warns that enterprises remained wary of entrusting their sensitive data to third parties, and that recent high-profile data would only exacerbate these concerns.
Rival analyst house Ovum believes that cloud computing will be the “most important trend for 2010,” stating that the technology will “mature rapidly” over the next three years as the industry gets to grips with the opportunities it presents.
“Enterprises will mix and match public and private cloud elements with traditional hosting and outsourcing services to create solutions that fit short and long-term requirements,” Ovum senior analyst Laurent Lachal says.
The research firm notes the mix of cloud usage has shifted from public to private clouds over the past 18 months, due to “a powerful mix of vendor push and user pull.”