Consumer spending on MTV to reach US$2.7bn by 2013

The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research. While the report says that more than 330 million mobile users worldwide will own broadcast TV-enabled handsets by 2013, less than 14 per cent will opt for mobile pay TV services. Although mobile broadcast TV will generate global annual end-user revenues of US$2.7 billion by 2013, this level is markedly lower than previously forecast. According to report author Dr Windsor Holden, "The development of terrestrial TV-capable receivers with comparatively low power consumption, and the availability of these receivers in mass market handsets, throws into question the business case for the deployment of a dedicated network in many markets." Article