The decision is yours: 'Trusted content provider' vs. 'dumb pipe'

Operators sit in the unique position to not only offer intelligent pipes over which on-demand/personalized content can travel, but they also have what others covet in terms of insight about their customers, network control, content aggregation and management capabilities and relationship-building capabilities for monetization of the value chain.

But this all means that legacy ‘policy management’ and ‘congestion management’ have to give way to more intelligent platforms.

Download this white paper and learn how operators can build brand loyalty in a world where an increasing number of consumers seek multi-device, personalized, interactive experiences.
 

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