United Arab Emirates telco du is leveraging a partnership with Google to attract customers to a new tariff dedicated to small and medium enterprises (SMBs).
The operator is offering SMBs access to Google’s AdWords program as part of the tariff, after becoming a premier partner of the search firm’s online advertising service. du hopes subscribers will be lured by the ability to raise their profiles using AdWords, along with the regular communication services included in the price plan.
“There are around 12,000 SMBs established in the UAE every year, and we know that the right communication and marketing is essential for every business,” says Fahad Al Hassawi, chief commercial officer of du.
Mohamad Mourad, regional manager for the Gulf region at Google, says the partnership agreement will see du handle all aspects of local businesses use of AdWords, including account set up, and campaign maintenance and optimization. The deal aims to encourage SMBs “to use online advertising as a cost-effective way to find and target new customers,” he says.