EE pledged to end bill shock for subscribers travelling in mainland Europe with the launch of new roaming tariffs it said enables users to enjoy unlimited calls and texts, and a large data allowance for £4 (€5.68/$6.24) per day.
The UK operator's Euro Pass and Euro Data Pass tariffs are available to its post-pay, SIM-only and small business customers and are set up to ensure customers don't exceed data allowances of up to 400 MB, a move the operator said ensures subscribers "never get an unexpected bill."
In a statement, EE explained that customers choosing the £4 per day Euro Pass get access to unlimited calls and texts to "standard UK and Europe zone numbers", and a 100 MB data allowance that EE said would work over LTE (4G) networks where available.
The Euro Data Pass offer is available to subscribers on the operator's 4GEE Extra tariff, and provides 100 MB of data for £3 per day. The lower price accounts for the fact that 4GEE Extra users already get free calls and texts from 39 European destinations.
EE added that the roaming tariffs won't eat into subscribers' domestic usage plans. However, LTE data rates are only guaranteed for the first 100 MB of data usage when travelling: customers requiring a higher data allowance will be offered up to 400 MB but at lower speeds.
The operator said customers can opt in to either roaming tariff via SMS and that charges are automatically deducted on the days that subscribers are travelling. EE also noted that it offers a 4G roaming tariff covering 45 global destinations.
UK regulator Ofcom last month levied a £1 million fine on EE for failing to inform customers that they could take complaints about its services to an independent review under an alternative dispute resolution (ADR) scheme.
Ofcom explained ADR is a key consumer protection element, enabling subscribers to seek an impartial judgement on disputes they fail to resolve directly with their service provider.
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