eir CEO says reorganisation will improve operator's focus on consumer, business subscribers

Richard Moat, eir CEO
eir CEO Richard Moat

eir CEO Richard Moat said the Irish operator expects to enjoy a faster transition to next-generation networks following an internal reorganisation that more clearly separates its focus on subscribers from its infrastructure units.

The operator announced that it would combine its small business unit with its consumer division. The newly created consumer and small business segment will be headed by Jon Florsheim, who takes up the new post of CCO following two years as MD during which he oversaw a rebranding of the operator, and the drive towards convergence through the launch of a sports TV service.

In a statement, eir explained that the reorganisation of its consumer and small business divisions will allow it to intensify its focus on enterprise and government businesses. Current MD Bill Archer will continue to head up the division, which is named eir Business, after leading a repositioning of the business element over the past two and a half years.

Moat said the combination of eir’s small business and consumer units “allows us to put greater focus on our customers, improve our customer service, simplify our structures and consolidate two segments with clear synergies.”

eir offers a mix of mobile and fixed-line services to consumers and businesses ranging from start-ups through to large corporations, as part of a growing portfolio of converged services.

The operator announced that Henry Drummer, currently the marketing director of retailer Tesco Ireland, will take up a newly created role of group marketing director for consumer and business at the end of November.

Moat added that eir has also decided to combine its wholesale and network divisions into a unit called ‘open eir’ as part of the internal restructure. Existing MD of wholesale Carolan Lennon will take up a newly created role as MD of open eir, having overseen improvements in the wholesale unit’s revenue performance and customer service over the past two years.

Moving forward, eir will “remain focused on delivering high-speed broadband and data services across rural Ireland,” Moat said, adding: “As demand for these new services continues to grow, the transition from legacy networks towards our next generation networks will accelerate.”

For more:
- see eir’s announcement

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