eir seeks digital content boost by deploying Openet policy management system

Openet CEO Niall Norton

eir agreed a deal to deploy a policy management system from Openet, in a move that the BSS company stated was a first of its kind for Ireland.

The operator is deploying Openet’s Policy Manager product in a bid to beef up its capabilities in the area of bundled services. Ireland-headquartered Openet explained that the policy manager product enables operators to offer subscribers flexible means of purchasing and using services including on-demand services, real-time upgrades, service passes and alerts advising subscribers of changes to their existing set-up.

By deploying the Openet policy management product, eir will be able to improve the functionality of its digital services and bundled offerings, the BSS company stated.

The operator previously deployed an Openet charging system in 2009, which enabled services including roaming offers and assisted eir in complying with European Union roaming regulations.

Openet CEO Niall Norton said the combination of his company’s charging and policy management systems enable eir to improve its portfolio of digital services.

“We believe that advanced partnerships with digital content providers combined with innovative network controls and offer management enable some of the best opportunities for service providers to…continue to enhance their customer engagement,” Norton commented.

eir’s director of service creation Ashley Morgan said Openet’s policy management system allows the operator to “launch new and personalised services that will enhance the experience of our subscribers and differentiate us in the market.”

The operator is already offering new bundled services that are “providing enhanced access to popular social media content,” Morgan added.

Openet stated that eir is offering subscribers access to mobile TV services in addition to the social media content. The flexible pricing models opened up by the policy management system also enable eir to enhance data bundles for customers, and an improved ability to offer variable speeds for a variety of digital services.

For more:
- see this Openet announcement

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