EMI Music signs online pact with China's Baidu

EMI Music and Chinese search engine Baidu.com launched an Internet venture that will let users listen to streaming music for free, adding to Baidu's growing entertainment business, an Associated Press report said.

The Associated Press report said the venture will make EMI Group's Chinese pop music by performers from China, Hong Kong, Taiwan and elsewhere available on Baidu's Web site, the companies said. They said they would look into the possibility of offering free music downloads.

Baidu.com, which has more than 60% of China's online search market, has been expanding entertainment offerings in an effort to stay competitive in an industry where other Chinese Web sites combine search with entertainment and games, financial analysts, quoted by the report, said.

In October, Baidu launched a venture with Viacom's MTV Networks to distribute music videos and other programming online, the report said.

China has the world's second-biggest population of Internet users after the US, with 132 million people online at the end of last year, and 30% increase over 2005, according to the government.

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