Ericsson appoints heads of 2 new business units

Ericsson has announced which executives will head up the two new business units that were unveiled by the vendor in April after it split its former networks division.

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Anders Lindblad, head of cloud & IP, Ericsson

The Sweden-based equipment manufacturer said it has appointed Arun Bansal as senior vice president and head of the radio business unit, while Anders Lindblad is appointed senior vice president and head of the cloud & IP business unit. Both appointments will be effective from July 1.

Ericsson established the radio and cloud & IP units by splitting up its former networks business to increase its focus on the virtualisation of networks. Both of the new heads of unit come from within Ericsson: Bansal is currently head of the company's South East Asia & Oceania region and has been with the vendor for almost 20 years. Lindblad is currently head of Ericsson's Middle East region and has worked for Ericsson over the past 17 years. It has not yet been announced who will succeed them in their current positions.

Speaking about the two appointments, Ericsson CEO Hans Vestberg said the two executives have the right backgrounds and experience to lead the two new business units, which he said had "different business logics and growth opportunities."

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Arun Bansal, head of radio, Ericsson

"We are committed to maintain our leadership in radio technology while also building a strong position in the cloud and IP space as the market evolves to 5G," Vestberg added.

Lindblad commented that virtualisation and cloud will fundamentally change the networks and ultimately the industry. "Our leading position in core networks will enable us to also become a significant player in cloud and IP. I am excited to get the opportunity to lead this strategically important work in a transforming market," he said.

While Ericsson remains a leader in radio-based technologies, it needs to reposition to meet the competition when it comes to virtualisation, including software-defined networking (SDN) and network functions virtualisation (NFV).

For more:
- see this Ericsson release

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