Apps change society, your body serving as a smartphone password and sensors in everyday places are some of the consumer trends that Ericsson ConsumerLab has identified for 2014 and beyond. The Ericsson survey is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities.
Biometric smartphones were one of the survey's standout trend predictions. Ericsson said it found that 52 per cent of smartphone users want to use their fingerprints instead of passwords and 48 per cent are interested in using eye-recognition to unlock their screen. A total of 74 per cent believe that biometric smartphones will become mainstream during 2014.
As smartphone use grows, people are looking for apps across all sectors of society, according to Ericsson. This includes everything from shopping and day care to communication with authorities, and transportation. Apps are becoming more important than what phone users have.
Smartphones are still important, however, and the advent of cheaper smartphones means that consumers no longer need costly computing devices to access internet services. A total of 51 per cent of consumers globally feel that their mobile phone is the most important piece of technology, according to Ericsson. Release