eServGlobal, Xtract team up for real-time promotions

eServGlobal has entered into a partnership agreement with Xtractto bring advanced analytics powered by social intelligence for real-time promotions.
The combined forces of eServGlobal’s PromoMax solution and Xtract’s Social Links service will enable mobile network operators to target socially profiled customers with real time promotions.
eServGlobal and Xtract have the flexibility and agility to offer customized solutions which best meet the needs of the local market.
With various licensing alternatives, including a SaaS based delivery model, operators have the freedom to tailor a total solution to suit their needs.