European vendors reshuffle execs

In a series of executive shuffles at European vendors, Sony Ericsson and Nokia Siemens have appointed new marketing heads, while a new CEO has taken over at smartcard firm Sagem Orga.

Nokia Siemens Networks yesterday appointed Frederic Astier as head of marketing. He was previously a management team member on the Vodafone account. He takes over from Michael Hofmann, who is joining Nokia to handle the Deutsche Telekom business.

Sony Ericsson Mobile Communications has appointed its Asia-Pacific head, Lennard Hoornik, as its new head of marketing. Lennard had been running Sony Ericsson's Asian business since January 2006.

Philippe d'Andréa has become Sagem Orga's new CEO, replacing Patrick Samier who has been reassigned to elsewhere in the SAFRAN group. D'Andrea was previously executive vice president and COO.