The Eye Tribe debuts eye tracker SDK for Android

BARCELONA, Spain - Multiplatform eye tracking software firm, The Eye Tribe, today announced the beta release of the world's first affordable eye tracking software development kit (SDK) for mass market Android devices.

Previously only offered for Windows computers, laptops and tablets, The Eye Tribe has made this technology available for the world's most popular mobile operating system.

Once out of beta release the eye tracking software will enable people to interact with their smartphone just by looking at it.

The Eye Tribe are now looking for beta test partners. The software beta release will be provided to select developers and OEMs bundled with an easy to use SDK, allowing for easy integration into Android devices. Potential use cases include eye-activated login, hands free navigation of websites and apps, enhanced gaming experiences and cloud-based user engagement analytics.

"Since we first started The Eye Tribe and rolled out eye tracking SDKs for Windows, we are working towards one ultimate vision; to make eye tracking technology a standard feature of mobile devices," said Sune Alstrup Johansen, CEO and co-founder of The Eye Tribe.

"We spent lots of time perfecting our eye tracking software to bring it to developers all over the world, and today marks a special milestone in our company's history of being truly multiplatform. The debut of affordable eye tracking technology for Android is something no one else has been able to do up until now and we're excited to show it off for the first time at Mobile World Congress."

This announcement follows a series of key announcements for The Eye Tribe, most recently The Eye Tribe Tracker, its $99 (€72) eye tracking device with full SDK for Windows and Mac OS X, and seed funding of $1 million from existing investors, board members and key individuals in the U.S., including former semiconductor executive Richard Sanquini.

The Eye Tribe was founded in the European Startup Bootcamp Accelerator programme in September 2011, and has since raised $3.1 million in funding. Tracker is an aftermarket eye tracker that allows users to navigate, interact and actuate software on their Windows 7, 8 or Mac OS X device with a USB 3 interface. With the Tracker, users can manipulate their device purely with eye movement, or with a combination of eye tracking and other inputs like touch, responding to natural eye movements as users interact with their devices.

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