Fleet management goes east

The number of active fleet management systems installed in commercial vehicles in Russia/CIS and Eastern Europe is tipped to grow by 3.9 million over the next four years.
Berg Insight predicts the number of systems will grow from 2.2 million at end 2012 to 6.1 million in 2017, and that the market in Eastern Europe and CIS will eventually develop in-line with Western Europe.
“Eastern Europe is already today tracing the most developed European markets closely in terms of system functionality and service models. The major Russian solution providers are, on the other hand, still primarily serving large corporations with standalone systems, whereas subscription services are mainly adopted by SMBs,” says Rickard Andersson, telecom analyst at Berg Insight.
Despite the disparity between Eastern Europe and CIS, and Russia, Andersson predicts enterprise fleets in the latter market will focus on web-based services based on recurring service fees.
However, the research firm notes the former two markets may again pull away from Russia, as factory fitted OEM truck telematics increase. It notes systems being fitted in Western Europe are typically also available in Eastern Europe, and sometimes in CIS, but that Russian equipment makers have yet to focus on the development.