Orange, the mobile phone arm of telecoms group France Telecom, declined to comment on reports it had won the license to sell Apple's iPhone in France, a Reuters report said.
The Reuters report said France Telecom shares rose 1.5 % in early trade on, bucking the broader market trend, with traders citing the rumor.
'Orange has no comment to make on the rumors about the iPhone,' a spokeswoman for Orange said in an emailed statement.
The Reuters report quoted Le Figaro newspaper, citing specialist technology publications, as saying on its Internet site that France Telecom could launch the iPhone in France shortly after an Apple conference in Paris at the end of September.
It said Orange might team up with Fnac, the electronics and books chain of retailer PPR , to boost its distribution network for the rollout.