Free mobile gaming comes to the UK

T-Mobile has become the first UK mobile operator to use advertising to fund a free games offer to its customers. One new game per week will be available to users who join T-Mobile's Game Club. The first free game available to consumers is Poker Million II, which is funded by advertisers including Madagascar: Escape 2 Africa, from Paramount Pictures. Digistores, the digital ad-funded entertainment experts, will host and manage the content and games scheduled to appear in the coming weeks include IQ Booster, Pro-Bowling, Pool Star and Einstein's Brain Game. Digistores' service will only offer customers games that are compatible with their particular handsets and the system can automatically detect the games that will work on individual devices.

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