Gartner: 17% of consumers plan to purchase a tablet in the next 12 months

A recent survey by Gartner found that 17 per cent of consumers in mature markets intend to buy a tablet in the next 12 months. The research company said this would force strategic leaders to reassess market opportunities in this category, as basic and utility ultra mobile upgrade rates could fall by 10 per cent through 2016. This is because the operating system can be upgraded for free, and the user is therefore not compelled to change the device. The survey, which was conducted in May and June 2015, surveyed 19,000 consumers in the U.S., UK, France, China, Brazil and India. It also found that less than one in five users in mature markets are planning to purchase or upgrade a tablet. Report

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