Big data investments in 2013 continue to rise, with 64% of organizations investing or planning to invest in the technology compared with 58% in 2012, according to a survey by Gartner.
However, the survey also found that less than 8% of 720 respondents have actually deployed.
"The hype around big data continues to drive increased investment and attention, but there is real substance behind the hype," said Lisa Kart, research director at Gartner.
"Our survey underlines the fact that organizations across industries and geographies see 'opportunity' and real business value rather than the 'smoke and mirrors' with which hypes usually come," added Kart.
In terms of regions, Asia-Pacific organizations were notably ambitious with 45% indicating that they plan to invest during the next two years.
North America continues to lead investments while EMEA and Latin America tend to lag in adoption.