Globys enhances customer experience solutions

Globys has enhanced its customer experience suite to enable more effective life cycle management by proactively engaging customers with relevant, one-to-one communications throughout their entire life cycle.
Globys’ solutions enable operators to leverage complex behavioral attributes and usage data to uncover more relevant life cycle-based contexts.
This allows operators to target specific moments in time that are likely to impact a customer’s future profit potential.
For example, the solutions can take current usage and top up data for a prepaid subscriber and determine that they will run out of credit prior to expiry and thus be more receptive to a bonus top up offer after completing a call.