Going beyond an application store

Operators are now faced with the challenge to think beyond an application store to deliver an engrossing mobile experience that offers more than “anywhere, anytime” access.

Content thus needs to be highly personalized and tailored for the individual, putting consumers in control of the experience and how they interact with it. Operators must therefore find new ways to add value by enabling discovery, portability and ultimately engagement.

This whitepaper examines internet content and the shift in consumers expectation and loyalty as the world shifts from “desktop” Internet interfaces to mobile.