Going beyond an application store

Operators are now faced with the challenge to think beyond an application store to deliver an engrossing mobile experience that offers more than “anywhere, anytime” access.

Content thus needs to be highly personalized and tailored for the individual, putting consumers in control of the experience and how they interact with it. Operators must therefore find new ways to add value by enabling discovery, portability and ultimately engagement.

This whitepaper examines internet content and the shift in consumers expectation and loyalty as the world shifts from “desktop” Internet interfaces to mobile.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.