Google eyeing to broaden business in South Korea

The top executives of Google and Daum Communications, South Korea's No. 2 Internet search engine, met Tuesday to discuss broadening their partnership, an Associated Press report said.

The Associated Press report quoted Lee Seung-jin, a Daum official as saying that Google chairman Eric Schmidt and Daum CEO Seok Jong-hoon discussed cooperating in Internet search services and Daum's user-created video content service, Lee Seung-jin, a Daum official.

Daum late last year decided to end its advertising relationship with Yahoo in favor of using Google for paid search results.

Google, the world's No. 1 search engine company, has lagged local search engines such as NHN's dominant Naver Web site.

Users in South Korea say the local sites are better adapted to factors specific to the market, with more visually complex sites and reliance on human interaction instead of software to get search results, the report said.

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