Google launches global privacy crusade in France

Google is calling on businesses and regulators throughout the world to adopt international standards for protecting consumer privacy online and offline, an Associated Press report said.

The Associated Press report said the request, unveiled last week in France, comes as the online search leader battles privacy concerns that threaten its plan to buy Internet ad service DoubleClick for $3.1 billion.

Google, which already runs the Internet's most lucrative marketing network, is counting on the purchase to boost its profits by helping sell even more ads, the Associated Press report said.

New York-based DoubleClick collects information about the web surfing habits of consumers, an activity that has stirred complaints from privacy watchdogs and prompted antitrust regulators to take a closer look at Google's proposed acquisition, the report said.

Google already retains information about search requests, which can reveal intimate details about a person's health, finances, sexual preferences and other sensitive topics.

Google's call for international privacy rules comes less than two months after Microsoft and IAC/InterActiveCorp's jointly urged its rivals to collaborate an industrywide standard, the report said.

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.