Chinese Internet portal Sina has reached an agreement with Google to cooperate in the areas of searching and advertising, an AFP report said.
The AFP report said under a strategic partnership agreement, Google's search service will be embedded in Sina's search box.
'This partnership leverages the strong offerings of two Internet powerhouses to provide Internet users in China (with) a better overall experience,' Sina's CEO Charles Chao was quoted by the report as saying.
The financial terms of the agreement were not made available, the AFP report said.
The two companies said that advertisers on Sina will be able to maximize their brand value, leveraging Sina's large traffic and Google's online advertising system and experience.
Both companies said they hoped to expand the partnership in the
future to include cooperation in news and other content areas, the report added.
Google has defended its much criticized censorship policy for China, insisting it must follow local laws.
It caused an uproar last year when it launched its new service for China, google.cn, after agreeing to censor sites and content banned by the nation's propaganda chiefs, the report further said.