Grupo Exito goes into mobile with Redknee

A pioneering retailer-backed MVNO rolls out in Colombia
Éxito Mobile tapped Redknee Solutions’ cloud-based converged billing and customer care solution with the former’s launch as the first retailer-deployed mobile virtual network operator in Colombia.
Éxito Mobile is part of Grupo Éxito, and is owned by the French multi-national corporation Groupe Casino.
The launch signifies an emerging approach by retailers and consumer brands in the Latin American market to drive new revenue and launch services through an Software-as-a-Service-based (SaaS) converged billing and customer care solution.
Redknee's integration with Éxito's customer loyalty program will also enable Éxito to drive customer revenue by offering cross-store promotions, launch incentives and reward customer loyalty.