How service providers are learning to 'like' social media

Social media is transforming the way people communicate and do business. It’s also opening up new opportunities for service providers to reach their customers and leverage their social presence and insights to generate additional revenues.

Service providers should begin to incorporate social media into their business processes for both care and marketing, and compromises the holistic view of the customer across these two domains.

They will need to scale and automate business processes because over time, it will become impossible to continue handling these social media customer interactions manually.

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