Huawei scored another win for its Agile Stadium connectivity platform, revealing on Wednesday (Mar. 18) that it will connect the arena of German Bundesliga football club VfL Wolfsburg.
The football club hired Huawei to deploy Wi-Fi throughout the Volkswagen Arena, in a move the Chinese vendor said will enhance the experience of fans while watching matches and, in turn, create additional revenues by enabling them to order food and drink directly from their seats or purchase merchandise during a match.
VfL Wolfburg's 28,000 square metre stadium has capacity for 30,000 fans. Joerg Karpinski, sales director at Huawei Enterprise Germany, said those supporters will be able to access the Wi-Fi network "anytime, anywhere."
Huawei announced a similar deal with Russia's FC Spartak Moscow in January, as it taps growing demand from stadia owners and operators to increase revenues through value added connectivity services. The Chinese vendor last month achieved download rates in excess of 400 Mbps during a demonstration of LTE Cat-9 at London's Wembley Stadium that was conducted in conjunction with Qualcomm and local operator EE.
The vendor launched its Agile Stadium solution in mid-2014, promising it will enable operators of European sports grounds to offer services including live video broadcasts and replays, in-game betting, and interactive games in addition to the services listed above. Information gathered on fans can also be used to tailor services to their needs, the company said.
The VfL Wolfsburg deal was announced at the CeBIT ICT show in Hanover, Germany, where Huawei also unveiled four new ICT technologies covering mobile broadband, software-defined networking (SDN), cloud computing and big data that are designed to drive development of smart cities, smart grids, media and financial services.
Ryan Ding, executive director and president of Products and Solutions at Huawei, said the new technologies cover fields that "are reshaping all traditional industries" and noted that "ICT infrastructure has transformed from being an enterprise's support system to a part of the value-adding production system."
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