IDC: Detachables driving tablet sales in Western Europe

IDC said over 14 million tablets were shipped to Western Europe in the fourth quarter of 2015 as the market volume declined 10.1 per cent year-on-year. However, in terms of value, the decline was only 1.8 per cent, thanks to growing penetration of detachable tablets. In the last quarter of the year, 2.6 million tablets with a detachable keyboard were shipped, up from just over 800,000 units a year ago, accounting now for almost 20 per cent of the overall tablet market. Microsoft established itself as the leader in this segment in 2015, but Apple entered the market in the fourth quarter with the iPad Pro and quickly captured a good share. Report

 

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