IDC noted that the worldwide smart watch market has seen a decline in shipments year-on-year for the first time after total shipments fell by 32 per cent to 3.5 million in the second quarter of 2016. Apple was in the lead with 1.6 million shipments of the Apple Watch. However, it was the only vendor among the top five to experience an annual decline in shipments. Because it still maintains a significant lead in the market, a decline for Apple leads to a decline in the entire market. IDC added that participation from traditional watchmaker brands is imperative to deliver some of the most important qualities of a smart watch sought after by end-users, namely design, fit, and functionality. Report