IHS: Mobile native advertising to drive $53B revenue boom

A new study by IHS Technology conducted on behalf of Facebook's Audience Network found that by 2020 in-app native advertising revenue will generate almost two-thirds (63.2 per cent) of mobile display advertising revenue and will amount to $53.4 billion (€60.5 billion). Mobile advertising has grown faster than any other medium in the last four years and is now a significant proportion of online advertising revenue. Third party in-app native advertising (native advertising that operated and served by a third party onto a publisher's inventory) is expected to be the fastest growing format and a key driver of mobile advertising. IHS predicted that the sector will grow by an average of 70.7 per cent a year in terms of revenues to reach $8.9 billion in 2020. Report


Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.