IHS: Mobile native advertising to drive $53B revenue boom

A new study by IHS Technology conducted on behalf of Facebook's Audience Network found that by 2020 in-app native advertising revenue will generate almost two-thirds (63.2 per cent) of mobile display advertising revenue and will amount to $53.4 billion (€60.5 billion). Mobile advertising has grown faster than any other medium in the last four years and is now a significant proportion of online advertising revenue. Third party in-app native advertising (native advertising that operated and served by a third party onto a publisher's inventory) is expected to be the fastest growing format and a key driver of mobile advertising. IHS predicted that the sector will grow by an average of 70.7 per cent a year in terms of revenues to reach $8.9 billion in 2020. Report