The internet has huge potential to help billions of people, especially in the rural parts of emerging economies, to improve their lives. However, many of these people have little or no knowledge of the internet and, therefore, cannot understand how it works or the benefits that it can bring.
To be motivated to adopt the services and to be given the capability to actually use them, people need to be taken on a journey of discovery. It is important to show why the internet can be an important new element in their lives, as well as how to get the most from it.
This white paper takes a deeper look into competence and motivation and aims to provide a view on how these specific challenges can be overcome.