Apple might be heading for its first major challenge to its ‘supremacy' in the smartphone wars if Goldman Sachs' new global smartphone survey is any indication.
According to the survey, new smartphone users in the US would prefer to spend money purchasing an Android or BlackBerry device rather than an Apple iPhone by a significant margin. Nearly 30 per cent of new smartphone users would like an Android device, 26 per cent a BlackBerry and just 14 per cent wanted an iPhone.
However, while this might be the first dent in the marketing armour surrounding the iPhone, Apple still leads in smartphone loyalty, with only a third of Nokia and BlackBerry users willing to buy again. Article