Israeli firm unveils alternative service to BlackBerry

Israeli company Emblaze unveiled a service that allows mobile phone, Palm Pilot and Pocket PC users to receive their e-mails for free, in similar fashion to a Blackberry, a Reuters report said.

The report, quoting a company statement, said the service is aimed at 'executives that do not have or cannot afford a Blackberry, students, moms and dads, (and) friends."

The firm however said this mass audience is different from the one targeted by Research In Motion's Blackberry email device, which costs several tens of euros a month and is used primarily by corporate managers, the statement said.

The service is currently limited to a few cellular phone models from Nokia , Samsung and Motorola and all Microsoft Pocket PC devices, the report said.


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