Italians accessing video content via their mobile phones will climb to 5.1 million in 2015, and that revenues will reach US$685 million, reports Coda Research Consultancy. Their report into the Italian TV market shows that users accessing TV content via DVB-H alone will double from its present 1.2 million users to 2.5 million in 2015.
In particular, the 2010 World Cup will act as a stimulus for accessing mobile TV services, as it did in 2006, and Coda estimates that regular usage will climb to 1.6 million at the end of 2010. However Steve Smith, the report's author, commented that mobile TV take-up in Italy, although respectable when compared to the rest of Europe, has failed to meet expectations. Article