Juniper Research: Messaging revenues to decline by $600M as traffic increases by 200%

The value of the global messaging market will decline from $113.5 billion (€100.5 billion) in 2014 to $112.9 billion in 2019 despite messaging traffic being tipped to double during that time, Juniper Research predicted. The increase in traffic will be driven by over-the-top (OTT) messaging applications such as WhatsApp and LINE seeing a threefold increase in message traffic--from almost 31 trillion in 2014, to 100 trillion by 2019 globally. OTT messaging services are facing a struggle to monetise services. Combined with users switching from SMS and MMS services, this will contribute to a contraction in the overall revenue pot. The research company said revenue generated from each OTT message is forecast be less than 1 per cent of that from SMS and MMS in 2019. Release