Mobile data traffic, generated by smartphones, feature phones and tablets, will approach almost 197,000 Petabytes by 2019, equivalent to over 10 billion Blu-ray movies, according to Juniper Research. However, the research found that only 41 per cent of the data generated by these devices will be carried over cellular networks by 2019, with the majority of mobile data traffic offloaded to Wi-Fi networks. The research estimates that average monthly data usage by smartphone and tablet users will double over the next four years. The daily media consumption by mobile users will continue to rise, bolstered by the rise in 4G adoption and factors such as HD video usage. Release