Juniper Research: Mobile search & discovery adspend to reach nearly $17B by 2018

By 2018, the total advertising spend (adspend) on mobile search & discovery will reach $16.8 billion (€12.1 billion), up from an estimated $6.4 billion in 2013 according to a new report from Juniper Research. While mobile web search will continue to account for the lion's share of adspend, advertising in local search apps will be the fastest-growing market segment, the report finds. Growth in local app adspend is being fuelled by improvements to, and wider deployments of, location-based technologies such as GPS and smartphone map apps. Nevertheless, optimisation for mobile devices remains a key concern for users, search engines and advertisers alike. Release

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