Total revenues from mobile games will reach $28.9 billion (€21 billion) by 2016--a growth of over 38% on the 2014 figure of $20.9 billion, according to a new report from Juniper Research. In an effort to maximise the potential of their apps, the research company notes that developers are turning their focus on increasing user lifetime value. With the domination of casual gamers playing free-to-play games, developers have shifted their approach from bulk acquisition of unique players. Under the new strategy, which brings mobile analytics to the fore, developers are increasing lifetime value through analysing, (re)engaging and monetising users, allowing for higher overall returns on investment. The report also finds that tablet users will spend more on in-game purchases and generate more revenues per device than smartphone users. Release