As mobile operators in Europe battle with each other for a greater share of the mobile broadband/laptop market with new deals appearing on an almost daily basis, Carphone Warehouse has gone a step further by claiming it is selling one in every 10 connected laptops in the UK.
Not content with this performance, which it has achieved in little over six months, it now plans to extend its connected laptop range to include Apple Macbooks and a variety of Sony Vaio devices. The company's multichannel director, Andrew Brem, said that he was looking to take a larger market share similar to that achieved with mobile phones.
In an attempt to stay ahead, Orange will shortly offer its first netbook with embedded 3G and bundled airtime on better terms than Vodafone--the same monthly contract price, with Orange offering 3Gb of usage per month whereas Vodafone only offers 1Gb.
Coming late to this disruptive party is Toshiba which said that it was working on a HSDPA-ready range of four laptops for sale through the mobile channel. "This type of sale is growing beyond initial expectations, helped by strong marketing support across a variety of media," said a Toshiba spokesman.
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