This white paper discusses how data is increasingly becoming more important in mobile service bundles and how leading operators are using high speed mobile data led bundles in order to:
• Increase mobile data ARPU and service adoption
• Develop partnerships with OTT/ content providers to provide increased value for customers
• Reduce churn and increase customer loyalty through deeper understanding of customer behaviour and requirements
• Provide subscriber engagement and simplicity to customers in the face of an increasing array of service offers.
This paper also contains examples of next generation bundles from leading operators such as AT&T, Verizon, Vodafone and Orange.