MACH launches direct operator billing across UK

MACH has launched direct operator billing for online payments and app purchases across the United Kingdom, making it easier than ever for mobile subscribers to pay for apps and other online goods.
The company’s MACH Direct Billing Gateway, which includes Payforit Version 4 support, was launched across the UK’s mobile networks including Vodafone, Everything Everywhere and Three. It is also working with O2 as it rolls out its new Charge to Mobile platform.
For consumers, MACH’s service enables a smooth user experience by providing them with the option of buying applications and online goods and services through a simple process, placing the fee for the application on the user’s phone bill.
For merchants and developers, the service provides a range of potential features, including real-time charging, flexible pricing points and direct refund capabilities.