MACH launches EU roaming package

Mobile exchange solutions provider has launched a new package tailored to help operators cope with new EU regulations on roaming.
The EU pack comprises of anti-bill shock prevention solution Data Fuse, as well as Retail Roaming Marketing, to help design customized retail offers to help stimulate usage.
With the new regulations set to come into force on July 1, the EU pack's big advantage is its quick time-to-market turnover rate, the vendor said.
Roaming traffic in the EU grew by 36% and roaming data usage was the single biggest growth event, MACH said.