TV anywhere – including "Over the Top, OTT" – is a very simple concept. A subscriber pays for access to programming (e.g. premium channels) via an MSO (Multi-Service Operator), IPTV or satellite company.
As a result that subscriber should be able to watch including televisions, computers, handhelds, or even a cell phone.
TV anywhere is today’s new media reality but its viability and business success can only flourish if media content keeps its value and therefore is not leaked nor shared with non-subscribers.
Content rights owners, including studios and premium channels, expect utmost protection of their assets against piracy. Broader distribution of high-value content has to take place in a secure environment that limits the risk of theft.