Making music, making money

Mobile music is set to become big business over the next four years, and Europe is leading the way. eMarketer predicts that mobile music retail revenues in the EU-5 (France, Germany, Italy, Spain and the U.K.) will reach US$1.4 billion by 2012, up from US$267 million in 2007. The biggest individual EU-5 market is the U.K. but the other countries are reporting strong growth in this sector. Interestingly eMarketer expects that the ad-supported mobile music market will bring in revenues of US$170 million in the same timeframe, up from a paltry US$4.6 million in 2007. The U.S. is the world's largest retail market for music but its mobile infrastructure lags behind Europe which accounts for the more advanced condition of the U.K. market.

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How do we revitalize mobile music? Article

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