According to Berg Insight, last year marked the first successful marriage of cellular and navigation technologies, resulting in shipments of around one million on-board and off-board systems, mainly in the fourth quarter. Handset-based personal navigation solutions are expected to grow by 86% year-on-year.
"We are very optimistic about the market potential for mobile personal navigation services," says Johan Fagerberg, senior analyst at Berg Insight. "There is already a wide range of navigation solutions available for both smartphones and Java-enabled handsets. Technologies like A-GPS, indoor-GPS and Galileo will soon enable handset manufacturers to include satellite positioning in mass-market models for the European market. This will radically improve the market conditions for navigation and all other location-based services."
Jentro, Route66 and TomTom were the top three providers of handset-based personal navigation solutions during 2005. Thanks to a strong final quarter in the German market, Jentro was able to snatch the top spot with its off-board solution for Java-handsets. Meanwhile, Route66 and TomTom reinforced their market positions with on-board solutions for Symbian OS smartphones.