Teradata's relationship manager version 6 is a new marketing software portfolio that integrates advanced analytics with multi-channel, multi-step customer interaction tools accessible through a role-based user interface.
The company says the new portfolio is also browser-based for ease of use and designed to take full advantage of the enterprise intelligence capabilities of the Teradata Warehouse.
Teradata relationship manager version 6 dramatically augments the functionality of the previous customer management portfolio, Teradata CRM, with 100 new features.
This is designed to further extend Teradata's lead in customer-driven marketing and is an important step forward in integrating analytical and operational customer relationship management to ensure that messages and offers to customers are relevant, timely and significant.