Yoigo, the Spanish mobile network operator that was recently acquired by Masmovil, relaunched its market-leading 20 GB smartphone plan in a new customer acquisition drive, as recent statistics from the regulator also revealed a slight pick-up on
Yoigo, which lacks the strong fixed-mobile propositions of its three main rivals, has relied on the 20 GB “Sinfin” tariff to retain and attract mobile subscribers, although the plan’s availability is sporadic. When it is available, 20 GB of data for €29.99 ($33.67) represents a highly competitive price in
Indeed, although Yoigo remains the smallest of the four MNOs, figures from the National Commission for Markets and Competition (CNMC) show that it has maintained subscriber numbers at a relatively stable level over the past year, and even increased the total number of customers to 3.25 million in July from 3.23 million in June.
In fact, after years of decline and a stagnant 2015,
In terms of voice and broadband services, Telefonica’s Movistar remains in the lead -- but only just. It had 11.33 million lines in July, compared to 11.1 million at Orange
Although Yoigo remains a minnow in the Spanish mobile market, its acquisition by Masmovil places it in a different context with a fixed-mobile future.
"The acquisition of Yoigo (and Pepephone) will allow Masmovil to strengthen and consolidate its position as [the] fourth national telecommunications operator in
Masmovil has also previously acquired MVNO Pepephone, which has around 460,000 mobile customers and 35,000 ADSL clients, and also picked up some of Jazztel's fibre assets following
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