Handset leader Nokia said television on mobile phones would reach the masses by 2008.
In a Reuters report, the company said the dozens of trials in the last year showed the mobile industry that consumers enjoyed mobile TV and, more importantly, that they were willing to pay from 5 to 10 euros a month for it.
"In 2006 "&brkbar; mobile TV is expected to become available in select markets and to reach mass market by 2008," Nokia, quoted in a regulatory filing, said.
The report also said that excited by the prospects of a possible cash cow, the mobile and broadcast industries were keen on launching commercial services in Europe and the US, while South Korea already had them in operation.
There were currently half a dozen mobile TV technologies, which worked in many different parts of the frequency band, the report said.