BARCELONA, Spain - MasterCard launched MasterPass, an in-app payments service designed to eliminate the need to store credit card credentials on several mobile applications, at the Mobile World Congress trade show.
MasterPass in-app payments extend the capabilities of MasterCard's browser-based MasterPass digital service into the mobile app environment, and provide consumers with one secure direct relationship with their bank.
Forbes Digital Commerce, Fat Zebra, NoQ, Starbucks Australia and Shaw Theatres Singapore are among the first app providers that will power their in-app purchasing capabilities with MasterPass.
"We're excited to begin offering MasterPass to our customers as an innovative digital payment solution. This fully aligns with our philosophy to make in-app commerce as easy and efficient as possible," said Robert Tibbs, chairman and CEO, Forbes Digital Commerce.
Added Ed McLaughlin, chief emerging payments officer at MasterCard: "We're creating great experiences for consumers across all channels and all devices, and enabling merchants to reach new consumers in ways not possible in the pre-digital world. We're also developing a framework to make all payments using MasterPass as or more secure than anything we can do on cards today, ensuring that consumers can benefit from the highest possible levels of security."
MasterPass in-app payments will be made available to developers and merchants beginning in the second quarter of this year.
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