Some of the biggest media players in Europe have joined the Nokia Media Network, which claims to reach more than 100 million consumers around the globe.
The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network allegedly averaging 10%.
The new additions include:
"¢ Agence France-Presse, France
"¢ RTL Mobile, Germany
"¢ Cuatro, Spain
"¢ Grupo Prisa, publisher of El PaÃs, Spain
"¢ Unidad Editorial, publisher of El Mundo, Spain
"¢ CNET, UK
"¢ Telegraph Media Group, UK
"¢ Trinity Mirror, UK
"¢ International Herald Tribune, pan-European
They join Reuters, Cosmopolitan and AccuWeather, operators Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets.